KING x WORLDSTAR
GOING VIRAL
UK to the USA
Exclusive limited edition capsule drop
Inspired by the desire for likes, views, fame and notoriety
SMILE... YOU’RE ABOUT TO GO VIRAL...
As Seen On WorldStar Hoodie - Black
As Seen On WorldStar T-Shirt - White
As Seen On WorldStar Baseball Cap - Black
Smile WorldStar Hoodie - Black
Smile WorldStar Hoodie - Cream
Smile WorldStar Balaclava Face Mask - Black
Smile WorldStar Mesh Trucker Cap - Black
Smile WorldStar Mesh Trucker Cap - Red
Paps WorldStar Hoodie - Black
Paps WorldStar T-Shirt - Black
Paps WorldStar Baseball Cap - Black
Toy WorldStar Hoodie - Red
Toy WorldStar T-Shirt - Black
Toy WorldStar T-Shirt - Cream
Toy WorldStar Baseball Cap - Black
Toy WorldStar Baseball Cap - Cream
Pop Ups WorldStar Long Sleeve T-Shirt - White
Pop Ups WorldStar T-Shirt - Red
Charles WorldStar Long Sleeve T-Shirt - White
Outta Space WorldStar T-Shirt - Black
UK TO THE USA
A collaboration between UK streetwear originators KING Apparel and USA entertainment giants WorldStarHipHop, GOING VIRAL is an exclusive capsule collection, worn by hip-hop artists such as French Montana, NLE Choppa, Maino and more.
The collection is inspired by the essence of the WorldStar ecosystem and how the platform grew to become a global cultural phenomenon. The KING creative team focused on the idea of the viral nature of digital technologies and how much of our culture was borne out of 90s MTV.
In keeping with the content synonymous with WorldStar, the GOING VIRAL collection is built on bold, unpolished graphics and lo-fi iconography to tell the story of society's desire for likes, views, fame and notoriety. There's also a deliberate merch style that runs throughout the collection.
The collection is extremely limited in numbers with no repeats once sold out.
SMILE... YOU'RE ABOUT TO GO VIRAL...